Project #1
Whatever your organization is most known for should go right here, whether that's organizing people or getting them to take action.
Project #2
What's another topic you have for discussion or action? Talk about it here in memorable terms so site visitors will just have to get involved.
Project #3
Don't think of this project as your third favorite, think of it as the bronze medalist in an Olympic medals sweep of great projects.
Since 1993
Your Main Message
Use this space to tell people what your organization does and why and how it does it. What're you known for? Who likes you? What's your number one purpose?
Include all the things that make your organization unique. Other good things to weave into this copy include: awards won, distinctions given, organization philosophy (just keep it short), interesting history bits, and anything that makes a reader think you'd be awesome to get involved with.
Next Steps...
This is should be a prospective member's number one call to action, e.g., joining the group, volunteering, requesting a donation.